Overview
Sakalas.eu, one of the leading distribution companies in the Baltic region, partnered with me to redesign their wholesale e-commerce experience for business clients. The goal was to create a modern, intuitive platform that supports large product volumes, simplifies ordering, and aligns with Sakalas’ strong distribution capabilities. My role covered UX research, information architecture, UI design, and the creation of a scalable component library tailored to B2B needs.
Problems
Sakalas.eu needed a modern wholesale e-commerce platform that could support the daily workflows of B2B buyers-retailers, wholesalers, and distribution partners across the Baltic region. Their clients required a clear way to browse large product catalogs, check business-specific pricing, and place bulk or repeat orders efficiently. However, the company did not yet have a digital system that could simplify these processes or reflect the scale and professionalism of their distribution services. The challenge was to design an entirely new platform that would transform complex wholesale operations into a seamless, intuitive online experience.
Solutions
I redesigned the entire wholesale e-commerce platform from the ground up with a focus on clarity, usability, and high conversion. This included developing a streamlined information architecture, new navigation patterns, improved product filtering, and simplified multi-step ordering flows. I also built a modern, reusable UI component library to ensure visual and functional consistency across the platform. The result is a clean, efficient, and user-friendly B2B purchase experience that helps Sakalas deliver faster service and stronger value to its clients.
